Branding

El sorbo x Peter in Florence

Branding contest winner

El Sorbo, a Spanish cocktail brand, and Peter in Florence (PiF), an Italian gin brand, collaborated on a Gin Basil product to enter each other’s markets.

The goal was to preserve both brands' identities in the design, allowing consumers to recognize elements of each brand.

The colors were kept simple and mature, reflecting PiF's aesthetic, with a pig symbol subtly nodding to PiF’s branding. The overall illustration style mirrored El Sorbo’s youthful design approach.

Furn Merchak Rebranding

Rebranding of a traditional Lebanese “Furn”

Mankouche is a very popular go-to for breakfast, lunch, or even snacks in Lebanon.

The target audience is basically everyone who lives close to the shop (because there will be another one at less than 10minutes walking).

This place is located in one of the most popular streets of Beirut: Gemmayze.

Its architecture is very traditional, but it is very trendy, and all the coffee shops and bars are modern. 

Concept for the rebranding: Merge tradition with modernity.